What are the challenges of preparing for that unique environment? And is it sort of a one-off scaling effort, since there's not likely to be that level of intensity anywhere else? Davison: I think the bigger challenge is actually around design. When the number of users in an area goes up by a couple orders of magnitude, the optimal user interface probably changes. The way that people use the app in an environment like SXSW--where they are out all day, constantly meeting new people--is just different from the way they use it in a city, so the use cases you need to design for are different. It's like artificially fast forwarding to a state where Highlight is ubiquitous. But you need to do it in a way that doesn't compromise the core product. We're also doing a lot to optimize performance and battery life.
I saw a tweet that said the best way to meet a venture capitalist is to drive down [VC ground zero] Sand Hill Road [in Menlo Park, Calif.] with Highlight turned on, What's your take on that? And besides that, what are some unexpected ways you've seen people using the service? Davison: This technology is very new and it is fascinating to see how people are using it, The ability to share a little bit of information with people around you, in this ambient way, is a really big deal, and it's going to have a profound impact on the way we socialize in the physical world, We are all still discovering what the use cases are and figuring out what the norms should be, The VC comment was an interesting example, and the other stories we're getting from users are just amazing, They are using Highlight to remember names of people they bump into, They're seeing friends of friends all around them when they travel, One user wrote us a really powerful email about how Highlight connected him with a woman a block away who knew the brother of a boy he used to tutor in Texas, who had recently passed away, These moments have always been around us, but we've just hardshell case + ring for apple iphone x and xs - scallop rose gold glitter/clear never had the technology to surface them..
People are also using the text field on the profile (which we call a "blurb") to passively broadcast things to the people around them and collect feedback as they go about their days. A lot of people are putting their Twitter handles on their profiles and collecting new followers, or asking questions to people like "what's a good book to read for my book club" or "has anyone around me been to cape town?" The other day, one of our users wrote on her profile that is was her birthday, and as she walked past people they would see her profile and send her birthday wishes.
When you allow people to passively publish like this, it dramatically reduces the friction to sharing in the real world, It makes people friendlier, and it just makes life more fun, You mentioned privacy earlier, How important is it to you to get privacy right, and how are you making sure you hardshell case + ring for apple iphone x and xs - scallop rose gold glitter/clear do so? Davison: Privacy is absolutely critical, We think that if you design this product the right way, it can be something that everyone in the world uses, Everyone needs help remembering people's names, and if given the chance, most people would be willing to share some subset of information with some subset of people around them, We want Highlight to be something that is fun--but safe, and trusted, and built off real identity and mutual friends, We try to make all of our product decisions with this in mind and are working hard to earn people's trust, The challenge is that you need to do this while keeping the UI simple, and making sure that people understand what the product is all about..
What are some of the most important things you've learned from users' feedback?Davison: We're learning a lot: What types of information they feel comfortable sharing, what sort of people they'd like to be notified about, when and where they do and don't want to use the app, etc. It's a really hard product to get right and these details matter a lot. It sounds kind of ridiculous to say, but we've also just been so excited to see how much people like the product. I think there is so much unlocked potential in the world to share with others around you and to be friendlier to the people you see. This technology reduces the friction to doing that.
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