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AUSTIN, Texas--When Chris Connolly sat down in his seat on the "Nerd Bird," the nonstop flight here from Oakland, Calif., to get to the South by Southwest (SXSW) festival, he had no idea that a new social discovery app was about to play a role in boosting his business prospects. Connolly, the head of design at Foodspotting, had recently signed up for Highlight, a tool that helps identify potential new social matches by virtue of proximity and shared Facebook friends and interests. And now, as he settled in for the four-hour flight, his seatmate leaned over and said, "You're Chris Connolly, aren't you?"Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

Leading the pack in this new category are Highlight, a Benchmark Capital funded startup, Kismet, and Glancee, a bootstrapped venture led by Italian import Andrea Vaccari, Though Highlight has perhaps gotten the lion's share of the press, Glancee has been around longer, having first launched last June, But none iphone case xr kate spade of that matters now that it's time for SXSW: regardless of how many passionate users you have in San Francisco or New York, there's no substitution for the concentration of early adopters these services can attract in Austin--and as a result, it's almost make or break for these young companies here in the Texas capital..

As the battle for people discovery supremacy heats up as thousands roll into town, Vaccari spoke to CNET about Glancee's past, about how it is going about winning over users, and about where it's likely to go in the future. Q: Explain Glancee. Andrea Vaccari: Glancee's very simple. It looks for people nearby who have friends in common with you or who share the same interests. And it makes it easy to discover the same connections and start a conversation with them. So it's easy to find someone new that you don't know but that we think you would enjoy meeting.

Version 2.0 came out [yesterday], both for iPhone and for Android, We improved our speed, which was a big issue for power users with lots of iphone case xr kate spade friends and interests, There's also a new diary feature, Before, Glancee was about who was right here right now--people that are near you in the moment you open the app, But you were missing all the connections with all the people you cross paths with during the day but didn't have time to talk to because you were busy doing other things, So now we record all those connections and put them in the diaries, So if you're running around at SXSW, we record all the memories of all the most interesting people you were close to you and when you fly back home after SXSW, you can connect with all the people that you didn't meet but you should have..

How does Glance decide if someone's an appropriate match? Vaccari: If you have friends in common, that's a good signal. The other thing is whether you work in the same company or you studied in the same university or if you have interests that match one another. Unlike many other competitors, that just look for exact matches between Facebook likes, where you have to actually like the same page, which is problematic because there are often multiple pages about the same concept. There are multiple pages about Apple, for example. We also try to find relevant interests that are not exactly the same, and we use Wikipedia to do that. So let's say you like Steve Jobs and I like Apple, we're going to find the Wikipedia pages related to these two concepts and if the two pages link to each other or if there is a third page that links to both then that's a good signal that the two concepts are related.

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