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KinomaUnveiled on Monday at SXSW, Kinoma Play is no ordinary app. It's a platform that gives you a new way to interact with your Android device. Specifically, Kinoma Play comes loaded with 50 custom apps that can be accessed through five different dashboards. For instance, the Search dashboard lets you conduct a search across its Twitter, Wikipedia, Yelp, YouTube apps, and more, all at once. Similarly, the Play dashboard lets you read the news from several different sources like Google Reader, Twitter, and Yahoo Finance. This makes for a more streamlined experience with less trips to the app drawer, according to Peter Hoddie, VP Kinoma Platform at Marvell. And since Kinoma Play has an open API, developers can create their own apps to tap into the platform, which should make it easier for users to perform a variety of common actions all from a single panel.

But more than just the expected parties, panels, and conference sessions, SXSW for the past few years has also been seen as a potential iphone screen protector 8 springboard to startup success, particularly for mobile apps, Considering the well-documented launch of Twitter at SXSW 2007, and the less epic, though still successful follow-ups by Gowalla and Foursquare in 2009, it's no wonder why, Thus, we are expecting app developers to come strong this year, all converging on SXSWi (the interactive arm of the festival) on a mission..

"We are not selling anything. There is no brand involved. There is no commercial benefit whatsoever," BBH Labs responded to the criticism in a blog post. The problem is they are selling and branding something: their company. Not to mention, the company's current project "Underheard in NY." BBH Labs used that project to segue to the "Homeless Hotspots" campaign. In a blog post on March 6, BBH Labs compared "Homeless Hotspots" with street newspapers, like San Francisco's Street Sheet or New York City's Street News. That analogy is troublesome because street newspapers serve to advocate the plight of homeless people by enabling them to work.

Typically, street newspapers are staffed by homeless people and report on topics that are relevant to their struggle, The newspapers are then distributed for free to the homeless, who can sell them on the streets in exchange for a donation, Using a human being as an Internet connection for a festival is not quite the same thing, BBH iphone screen protector 8 Labs did admit their analogy was ill-conceived, "The biggest criticism (which we agree with actually) is that Street Newspapers allow for content creation by the homeless (we encourage those to research this a bit more as it certainly does not work exactly as you would assume)," the BBH Labs said in a statement..

It's not just the lack of meaningful content that is bothersome. The "Homeless Hotspot" campaign turns these 13 men into a social experiment with apparently little merit. "It was an honest attempt to help, but the chosen priorities left it with all model and no substance," said Mitchell. This post was originally published on CBSNews.com's Tech Talk blog. Advertising agency sparks debate for using homeless men as Internet hot spots. The advertising agency Bartle Bogle Hegarty's BHH Labs launched a campaign at the film, music and interactive festival South by Southwest (SXSW) in Austin, Texas, that is raising ire among critics.


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