Do you have to set that geofence up when you're at the location, or can you set it up any time?Case: You can set it up from our visual trigger editor at any time, or you can programmatically import a bunch of information. One example is we took all the geocoded Wikipedia articles, a massive data set, and imported that into our system and set them up as geofences, So when you walk around town, you can use our sample app and anywhere in the world, you can get information based on your location. And instead of having to look at an app, or hold up an app, like augmented reality view, you just get pushed the information when you need it. So the whole idea is that the interface gets out of the way when you don't need and shows up when you do. It's all about letting people live their lives a little more instead of always being nose down in their technology.
Let's use that example of a supermarket, With the accuracy of an iPhone's GPS, how far outside the boundaries of the store would you have to set the geofence?Case: You could set it and encompass the parking lot and you'd be able to trigger it quite well, We've taken the iphone screen protector no fingerprints native, significant location updates and how iPhone and Android handled that, and amped it up and said, well, if you had your GPS running and sending up data to the server every five seconds, your phone would run out of battery, But if you figure out how to intelligently handle it, like if I get to a new area and there are geofences here, then turn on the GPS, or just slowly monitor in the background, Then it's able to converse battery plus get the resolution when it's necessary, We saw that this was a big pain in the industry, When we released a sample app, carriers and enterprises and governments and developers started showing up and saying, This has been a big pain for us, what a relief that somebody else is trying to solve this problem..
Can you explain a little more about geotriggers?Case: They're called geotriggers or geonotes. Geonotes are just text you leave inside a geofence, but a geotriger can trigger anything in life, so lights to turn on in your house, or you can do a lot of machine to machine communication. As long as it's hooked up to the Internet?Case: Yes, any IP-connected device. So the whole platform is completely device and carrier and language agnostic. You could write your own wrapper on it with your own programming language. And the whole idea of this is to make it so it can be used over time. So we're not tied to whatever's great for this year or the next, but it will evolve over time with whatever the market is at.
I have to imagine there's been a lot of emergent behavior, Can you give me some examples?Case: Our first customer was a personnel recovery company that makes sure that people deployed overseas don't get kidnapped or don't get into trouble, They said they'd been using physical GPS trackers, which require being charged externally, and which run out of battery really quickly, They're not very high resolution, and you can't send location-based notes, and there's no user interface on them, It's very iphone screen protector no fingerprints tedious, All of their customers were asking for something that works on a smartphone, And so they just white-labeled our sample app right out of the box, and we have them set up on a big portal system so you can see where everybody is and they can be safe..
What are people doing with your SDK?Case: We already have a number of people experimenting and building apps with it. A lot of them are location based deals and things like that. One of the apps was a report of if someone's dog went in the park, and you could mark the location and publicly shame them. Somebody made an app called Don't Eat That. They took all the restaurant inspection codes, and whenever you walk down the street, it tells you what not to eat, because the inspection codes are low.
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