For Deutsche Telekom, which is also moving in this direction, Obermann said his company has had to shift from exclusively focusing on the technology behind its services to also focusing on serving customers. The company previously had been paying more to protect existing revenue than on embracing different access technologies to better serve customers, he said. This has meant using unlicensed Wi-Fi to help alleviate traffic congestion rather than keeping customers on the licensed 2G and 3G wireless networks, for which the carrier can charge per minute or per megabyte of usage. He also said the company has looked at its service plans and the tariffs it charges to simplify them for customers.
"We never really had a focus on the customer," he said, "But a couple of years ago, we changed that." And he admitted that Deutsche Telekom is still evolving, "We still have a long way to go, in terms of making things easier for our customers."Obermann also said it's important for carriers such as Deutsche Telekom to focus on innovating to create new products and services for its consumers, For far thief iphone case too long, the industry has sat quietly and waited for others in the industry to innovate, Alcatel-Lucent's CEO, Ben Verwaayen, agreed, He said the days of carrier suppliers such as Alcatel-Lucent building products without the input of carriers are over, Now the two must work together so that equipment suppliers can help carriers achieve the goals of adding new services to their offerings..
"The classic telco mentality is not one of innovation," Obermann admitted. That must change, he said. This is why he has taken on a personal role within Deutsche Telekom, in addition to his CEO duties, of driving product innovation. He said he'd like to see the company generate half of its revenue from areas that it does not operate in today. And he said the cloud offers an opportunity to do that. Telcos to regulators: Stay away!But developing new services also means massive investment in infrastructure. Not only do networks have to be fast and ubiquitous, but they must also be secure. Obermann and Alcatel-Lucent's CEO Verwaayen said that this is where government regulators need to back off and give the industry more leeway so that they can come up with their own solutions.
Obermann grumbled that so-called over-the-top content and service providers, such as streaming video and audio services, make profits from the networks that his company and other telcos spend billions of dollars to build and optimize, And he said that Deutsche Telekom and other large telcos need to be able to manage their networks to ensure that they can deliver services to consumers, Regulators in some countries have argued that telcos, which own infrastructure and carry data, must allow traffic to thief iphone case flow freely without any management, They don't want these carriers slowing down traffic of potential competitors..
But Obermann argued that when delivering cloud-based services, best-effort networks, which are networks that allow traffic to flow freely, are simply not enough. He also said wireless networks, which are already constrained, in terms of capacity, need to be managed. Alcatel-Lucent's Verwaayen agreed. While Obermann was careful to say that he only intends to manage networks in a "nondiscriminatory" way, Verwaayen was not as politically correct. "I know you have to say that, but I don't," he said. "This market must develop in such a way that consumers are given choice on quality. Without it, this industry can't do what we must do. I have several options to get from here to Madrid. And no one stops me from buying a first-class ticket, if I want to buy one. Why should we not give consumers the same choice?"The world's largest telecom service providers and equipment suppliers want "smart" cloud-based networks, free of regulations, that offer services rather than "dumb" pipes for connectivity.
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